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Advertising de Frank Jefkins Revisão por Daniel Yainx - Escrito em inglês
4ª edição Presention Hall 2000 edição
Frame Works
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
4ª edição Presention Hall 2000 edição
Frame Works
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
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Publicado 30 de abril de 2024
Advertising de Frand JefKing
20 €
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