Connected Marketing - The Viral, Buzz And Word Of Mouth Revolution.
De Paul Marsden e Justin Kirby.
2005. Taylor & Francis Ltd. Em inglês.

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"Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth."