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Creative Strategy In Direct Marketing
by Susan K. Jones

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"What Susan Jones has done in this--the second--edition of Creative Strategy in Direct Marketing is write what I judge to be the most lucid text on direct marketing in its entirety. She covers all the bases and the piece de resistance--the difference between this direct marketing book and others--is how it applies creativity to the basics. She identifies all of the wonderful tools available, puts them in their respective places, and then challenges us to use the tools creatively." -- Bob Stone Chairman Emeritus Stone & Adler "A must-read for all marketers. It is not often I find a book on creativity that is both fun to read and full of insight. Creative Strategy in Direct Marketing is such a book. It offers exceptional insight into direct marketing creativity in a how-to, hands-on manner. Jones has crafted a resource that provides in-the-trenches knowledge beneficial to the experienced pro and industry newcomer alike. It's about creativity that sells. Read it and profit." -- Rob Jackson Senior Vice President KnowledgeBase Marketing "Susan Jones has committed herself to all aspects of quality in the field of direct marketing education. This latest edition of Creative Strategy in Direct Marketing demonstrates that commitment." -- Dr. J. Steven Kelly Direct Marketing Institute DePaul University "Whatever your position in direct marketing, you owe it to yourself to read this book. Jones explains direct marketing principles in a way that makes practical, profitable sense to all of us. She 'gets it.' I only wish there were more like her." -- Janet Viane President/CEO John S. Swift Company "Susan Jones provides concise insight into the many issues facing direct marketing today. He analysis of the foundations of the profession, as well as the winning strategies for customer-centric marketing, will benefit laypeople and industry veterans alike." -- Susan Henricks President Metromail