NOVO!

1 Business and management research, reflective diaries and the purpose of this book --
2 Formulating clarifying the research topic --
3 Critically reviewing the literature --
4 Understanding research philosophies and approaches --
5 Formulating the research design --
6 Negotiating access and research ethics --
7 Selecting samples --
8 Using secondary data --
9 Collecting primary data through observation --
10 Collecting primary data using semi-structured, in-depth and group interviews --
11 Collecting primary data using questionnaires --
12 Analysing quantitative data --
13 Analysing qualitative data --
14 Writing and presenting your project report.